The growing segment of consumers to whom environmental compatibility is important
have become increasingly perceptive about the validity of eco-friendly
claims. Their support or opposition to brands is reflected in blogs,
social media and purchase decisions that often determine marketing
success or failure.
GreenLink Partners' extensive experience in communications and environmental issues gives us the expertise to develop effective marketing programs based on environmental benefits that are motivating and credible to consumers.
Others.
In addition to environmental
marketing, GreenLink Partners principals have been responsible for
successful marketing programs for companies including Coca-Cola,
Delta Air Lines, ARCO Chemical, Dow Chemical, Procter & Gamble,
Eastman House, Nestlé, Mohawk Industries, L'Oréal, Broyhill
Furniture, Gillette and many more.
Union Carbide. We launched a new
polyurethane foam chemistry with a media relations/publicity campaign and
followed up with trade publication ads, direct mail, sales training, and
publications. Market share increased to 60%.
MasterCard. Our direct
mail, digital media and collateral campaign convinced catalog marketers to
feature MasterCard as their default charge card and persuaded catalog
shoppers to use the card for their purchases.
Georgia-Pacific. We developed newsletter mailings which emphasized environmentally-compatible harvesting. They were effective at persuading landowners to sell Georgia Pacific their timber.
CASE STUDY: MASTERCARD
Our environ-mentally based marketing program increased
catalog charge volume 11%.
See how.
