GreenLink Partners, Inc., Environmental Communications Specialists

It is often an organization's mission – or in their best interests – to persuade communities, individuals or other organizations to adopt environmentally-compatible practices or give up those which have negative environmental impacts.

GreenLink Partners has a long track record of motivating audiences to do the right thing. Our programs succeed because they are based on proven principles of persuasion, developed with the leading-edge communications techniques and focused on consistently meeting our clients' objectives.

Rarity Bay. The terms under which Rarity Bay acquired land for a luxury waterfront community required environmental best practices in development and covenants ensuring continued compliance by subsequent property owners. The developed thought this might be a liability, but communications we developed persuaded perspective buyers that environmental compatibility was an asset.

Tennessee Valley Authority. Our principals have helped persuade waterfront property owners to comply with TVA's shoreline management policies and regulations; local governments to adopt environmentally-compliant practices; developers to use eco-friendly planning and construction; and service area residents to minimize non-point-source water pollution.

Knoxville Utilities Board. Our series of 8-page newspaper inserts helped persuade residents and businesses in the KUB service area to use energy and water resources more carefully.

Environmental Protection Agency. We helped EPA persuade local elected officials to take a collaborative, non-regulatory approach to improving environmental quality. Local coalitions of business, governments, non-governmental organizations and special-interest leaders motivate each other to adopt more environmentally sustainable practices, and share the knowledge needed to achieve their goals.

Others. In addition environmental issues, GreenLink Partners principals have developed numerous campaigns to persuade individuals and businesses to contribute to the United Way. Twice our campaigns were honored as the best in the country. And, of course, our extensive consumer and business-to-business marketing experience has all been focused on persuading target audiences to choose our clients' brands.